As the United States get ready to enter into a new phase in its sports betting industry, due to a landmark ruling by the US Supreme Court that overturned a national ban, more and more companies are moving swiftly into the market. The UK betting group, William Hill, has announced that it is on the lookout for more deals in the United States, and has already signed some major partnerships.
There has been speculation that William Hill will soon be announcing a deal with Penn National Gaming to supply the company with sports betting services; however, no confirmation has been made at this time of this going to press.
In the meantime, William Hill announced that it was ready to undertake a major recruitment drive in the United States in order to meet the demand for qualified staff as it continues signing sports betting supplier agreements with top casinos across the country.
No Comment on Penn National Deal
The UK media outlet, City AM reported over the weekend that William Hill was in the early stages talks with Penn National Gaming, which operates under the Hollywood brand.
If the deal is eventually signed, William Hill will obtain presence in another 29 casinos in 16 states in the US.
William Hill would not deny or confirm the rumors that it was in talks with Penn National Gaming.
Major Expansion Deals in US
On Friday, William Hill issued a statement saying that it was on track to sign deals with multiple casinos in the United States as part of the "major expansion plans" it has for the industry across the ocean.
The group said that it had signed sports betting supplier agreements with 11 casinos in Mississippi and another casino partner in West Virginia which was "soon to be announced".
In the statement, the group said: "William Hill US is also in advanced discussions with operators about deals that cover casinos in a further 14 states in the United States about similar sports betting agreements."
Sports betting supplier agreements, "subject to regulatory approval", have been signed with the following US casinos: The Hard Rock Casino Hotel and Casino Biloxi, Island View Casino Resort in Gulfport, the Palace Casino in Biloxi, the Treasure Bay Casino in Biloxi, Waterview Casino in Vicksburg.
The above is in addition to six other casinos in Mississippi state.
US Market Has its Challenges
William Hill executives are under no illusion that it will all be smooth sailing in the US gambling market, despite the many opportunities. WillHill Chief Executive, Philip Bowcock said in a call before the weekend: "In the US, it is a very exciting time, but it is not going to be without its challenges."
"Having an established US business has been an advantage for us post PASPA [Professional and Amateur Sports Protection Act of 1992]", he said. "We've barely scratched the surface and it's a very exciting time ahead.
UK Gambling Companies in the US
UK gambling companies continue to make major strides in the United States. In July, the owner of Ladbrokes, GVC, announced a $200 million joint venture with the US casino operator, Boyd Gaming. Paddy Power Betfair also signed a deal with Boyd to expand its FanDuel sports betting platform for 15 states.