Sky Bet Review

Sky Bet Bookmaker Review
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Our Score


Ryan's Thoughts about Sky Bet

Ryan's Thoughts"Sky Bet is one of the biggest bookmaker brands out there and the British company is among the best as well. Highly user-friendly with a terrific mobile app, Sky Bet's range of football promotions is what brings many users back to the company again and again. There are improvements that could certainly be made in the Sky Bet customer service department and the sportsbook does not always offer great value odds, but this is a bookmaker most will find to be more than good enough to satisfy their needs."

  • Things We Do Not Like

  • Customer Service - This is certainly an area where improvements can be made by BetStars. Live chat is a very popular way to get in touch with betting sites these days and this option is sadly not yet available at BetStars. Adding live chat would make a massive difference for BetStars in the future.

At A Glance - Important Facts

  • Name - Sky Bet
  • Stock Symbol - 80% owned by CVC Capital Partners, 20% owned by Sky plc, Stocks are not publicly traded
  • Head Office - Leeds, UK
  • Year Incorporated - July 2000
  • CEO - Richard Flint
  • Major Awards and accolades - In 2013, Sky Bet won Mobile Product of the Year for its app, scooping Mobile Operator of the Year in 2014
  • Contact Info - 0330 024 4777, Emails can be sent through a contact form available on the Sky Bet website, Live chat also available on the Sky Bet website

Sky Bet Bookmaker Review

Sky Bet Sign Up Bonus Offers

New Sky Bet users can get £20 in free bets when they join up and stake just £5. Here's how:

  • Sign Up Bonus

  • £20 in Free Bets

  • Deposit £5 to qualify

Steps to collect the bonus

  1. Sign up for a new Sky Bet account - no bonus code necessary
  2. Bet £5 or more on any sports market at odds of evens or above
  3. Free bet will be credited to your Sky Bet account as two £10 tokens
  4. Sky Bet free bets can be redeemed against any single or each-way market
  5. Free bet stake is not returned as part of any winnings from subsequent wagers

VIP Loyalty Program

While there is no specific VIP programme on the Sky Bet sportsbook, the company does have one of the best regular promotions for its users. Those who bet £25 in a week will be credited with a £5 free bet. Casino players on the Sky Bet site can also join the company's Players Club.

Mobile Betting App Features on Tablets and Smartphones

Sky Bet has one of the best mobile apps around. In fact, when the company launched the app it resulted in the bookmaker Mobile Product of the Year for its app in 2013, the firm then scooping Mobile Operator of the Year a year later as a result.

The Sky Bet tracker is the best way to quickly check your bets and see if they are coming in and this works flawlessly on either tablet or smartphone whether you have Apple or Android devices.

Maximum Winnings

Sky Bet's limits for maximum winnings are reasonable but fall a little way short of the best amounts on offer from some of the firm's online sports betting rivals. The most that can be won on a single bet at Sky Bet is £500,000, while some other betting companies go to £1 million or more.

Most high level football games have a £500,000 maximum payout at Sky Bet, but the firm will not pay more than £50,000 for Request a Bet wagers or bets on transfer or manager specials.

UK horse racing is subject to a maximum payout of £500,000 as well, although this comes down to £250,000 for Irish races, while greyhound racing has a maximum payout of £100,000. Account holders at Sky Bet can also win £250,000 on American football, boxing, cricket, darts, Formula One, golf, ice hockey, rugby and snooker, which is more than many will pay on minority sports.

Football Accumulators

Unlike some leading betting brands, Sky Bet does not have a bonus scheme on offer for football accumulators at the time of writing. The firm does however regularly offer enhanced acca prices on a range of sports, not just on football, and these are worth looking out for. During the Premier League football season the company also has a regular three-time price boosted treble on offer.

Banking - Deposits and Withdrawals

Sky Bet only allows deposits and withdrawals from debit/credit cards and PayPal. Details below.

Sky Bet Accept The Following Payment Methods

Payment methodDepositCashout
Debit Card£10Depends on bankInstantFree£10No limit2-5 daysFree
Credit Card£10Depends on bankInstantFree£10No limit2-5 daysFree
PayPal£10£50,000InstantFree£10No limit2-5 daysFree

Customer Service

Customer service is probably the main area that Sky Bet could look to improve. While the company does offer a live chat service, this can be hard to find on the website or app. You will typically need to go through a range of menus and FAQs before being given the live chat option, which can be frustrating if all you want to do is get through to a customer service agent quickly.

A contact form is available on the Sky Bet website to allow users to send emails to the company's customer service department, while account holders can also phone Sky Bet on 0330 024 4777.

In Conclusion / Our Verdict

If the Sky Bet customer service was as good as the best betting brands, the firm might just be the best of the British-based gambling operators. As it is, this is the one factor letting Sky Bet down.

In addition, it may well be frustrating to some users that they cannot use Skrill or Neteller to deposit funds into their Sky Bet account. Indeed, the company's banking options are fairly basic when compared to a lot of the other firms out there on the market.

There are still plenty of reasons to recommend Sky Bet, however. The company has one of the top sportsbooks around, with a vast array of things to bet on, while the firm's Request a Bets are always worth checking out. Promotions are solid and plentiful as well and the Sky Bet app is a pleasure to use, while there are loads of tennis and football matches available to stream live.