Ryan's Thoughts"As one of the oldest betting brands on the planet, Ladbrokes will be a familiar name to all sports fans. The company has a history dating back more than 100 years and employs thousands of people. It is one of the most reliable betting firms in the world and an account with them is a must."
Things We Like
Horse racing - Ladbrokes is definitely one of the best bookies around for racing.
Odds - Pricing is highly competitive even when compared to other elite bookie rivals.
Promotions - Find great new player Bonus codes at Ladbrokes and regular new promotions are launched too.
Exchange - Option to use Ladbrokes' peer-to-peer service boosts odds even more.
Choice - More gambling options than just about any other bookmaker.
Things We Do Not Like
No negative comments
At A Glance - Important Facts
- Name - Ladbrokes
- Stock Symbol - Trading on the London Stock Exchange - LSE: LCL
- Head Office - Stratford, London
- Year Incorporated - 1886
- CEO - Jim Mullen
- Major Awards and accolades - Best Football Betting Marketing Campaign in 2015
- Contact Info - Phone: 0800 731 6191, Twitter via @Ladbrokes, Ladbrokes plc, Imperial House, Imperial Drive, Rayners Lane, Harrow, HA2 7JW
Ladbrokes Bookmaker Review
With a proud history dating all the way back to 1886, it is clear that Ladbrokes has been around as one of the leading bookmakers for a long time. The company took the name Ladbrokes in 1902, while the firm recently asserted itself as a major player in the industry via a merger with Coral.
Markets Covered and Odds - Live In-play and Prematch
Ladbrokes has one of the most varied sportsbooks in the business, but there is no doubt that horse racing is one of the bookie's key strengths. North American sports coverage is very good at Ladbrokes too, while the betting site is one of the best around for football wagers as well.
Odds are highly competitive across the various sports offered by Ladbrokes, but this is particularly true for racing, on which the bookmaker has an unbeatable best odds guaranteed promotion.
Live In-Play Betting
Ladbrokes has a strong live in-play betting offering that is one of the best around. Complemented by widespread live streaming options, there are a huge range of markets to pick from during matches. All you need to do to get access to Ladbrokes live streaming is have a positive balance.
Other Gambling Products
Ladbrokes has a very varied offering in terms of other gambling products, if you ever fancy a change from taking advantage of its sportsbooks. One of the big selling points of this company is the exchange, which offers users the chance to get even better odds by using a peer-to-peer system. In addition, Ladbrokes has followed many online betting sites by including the option to play casino games, bingo, slots, lotteries and even poker.
Sponsorships and Associations
Ladbrokes has a strong connection to Scottish football and the company is currently the primary sponsor of the Scottish Professional Football League, for which it pays an annual fee of £2 million.
The firm also lends its name to rugby league's Ladbrokes Challenge Cup, while it has beaten out its rivals to become the official betting partner of England's Football Association as well.
Ladbrokes Sign Up Bonus Offers
Ladbrokes offers a couple of different sign-up bonuses, the best of which is a free bet of up to £50. But how do you get it? Here's what to do:
Sign Up Bonus
£50 in Free Bets
Use Promo Code: F50
VIP Loyalty Program
While there is sadly no specific loyalty promotion for the Ladbrokes sportsbook, poker players on the site can take advantage of the Ladbrokes Poker VIP Club. It has six tiers, with VIP Status Points (SP) and Ladbrokes Points (LP) collected from cash games and tournament fees. £1 toward cash games = 16 Ladbrokes Points/Status Points and 9,000 points a month are needed to reach the top tier, which is named Legend.
Mobile Betting App Features on Tablets and Smartphones
The Ladbrokes mobile site and app may be basic - but that is not necessarily a bad thing. Placing a bet requires only a couple of taps, which is key when you are in a hurry to get a bet on quick. Live streaming is available, a big plus if you want to have a wager on the big race and watch it live to see if your horse is a winner. Football from 11 countries is available to watch live, including the FA Cup, while it is very easy to place bets in-play while you watch your favourite sport as well.
The maximum winnings at Ladbrokes is a strong £1 million for most top horse races and football matches, dropping to £100,000 for the most minor games and races. A solid £500,000 is up for grabs for tennis, cricket and rugby bets, as well as wagers on US sports like NFL, MLB, NBA and NHL. Ladbrokes account holders can also scoop a cool £1 million by playing Irish Lotto and 49s.
There is no accumulator bonus scheme available at Ladbrokes, but the bookmaker does have a couple of special promotions aimed at sports fans who like to place accumulator bets. For most major football competitions, Ladbrokes has five-team acca insurance, so you get your stake back if just one of the selections lets you down. There is also the chance to edit your acca and remove teams that are not winning, with Ladbrokes giving users unparalleled control over accumulators.
Banking - Deposits and Withdrawals
All of the usual major payment methods are available at Ladbrokes - see below for full details.
Ladbrokes Accept The Following Payment Methods
|Debit Card||£5||£99,999||Instant||Free||£5||£5,000||3-5 days||Free|
|Credit Card||£5||£99,999||Instant||Free||£5||£5,000||3-5 days||Free|
|Skrill||£10||£99,999||Instant||Free||£10||No limit||6 hours||Free|
|PayPal||£10||£99,999||Instant||Free||£10||No limit||6 hours||Free|
|Neteller||£10||£37,500||Instant||Free||£10||No limit||6 hours||Free|
|Bank Transfer||£10||£99,999||1-5 Days||Free||£10||No limit||1-5 days||Free|
An excellent Frequently Asked Questions section is the starting point for users looking for help at Ladbrokes, while the bookmaker also has the standard live chat facility for anyone who has a quick query and needs to speak to an operator. There is also the option to email more complication questions that might require a more detailed answer that is unsuitable for live chat.
In Conclusion / Our Verdict
For horse racing fans in particular, a Ladbrokes sportsbook account really is a must. The presence of an exchange option makes it easy to get great value odds, while there are regular new promotions to make regular customers feel valued. Customer service is good, the mobile site and app is rapid and the company has a history so long you can be assured it is highly reliable. There really are no reasons not to give Ladbrokes a very high level of recommendation indeed.