888.com's award winning casino games are developed by the company's Gibraltar offices. 888 has always developed their own software and although they are the primary user of the software , a number of third party developers have been granted licensed by the company.
888.com aims to become the market leader in global online gaming and entertainment. It has already succeeded in being listed as the recipient of several awards, including Best Betting and Gaming Company Leisure Report Awards (2007 & 2008), the Gold Readers Choice Award for Top Casino The Gambling Online Magazine Awards (2007), Casino of the Year eGaming Awards (2007) and Operator of the Year Leisure Report Awards (2008). 888.com is listed on the London Stock Exchange.
888 Casino Games and Software Overview
The software supports 11 different languages, and can be entered via a basic non-downloadable or a more comprehensive downloadable platform. Players have the option of fun or real money play. The casino's product offering is diverse, including slot machines (some of which offer progressive jackpots), and table games such as blackjack, craps, roulette, baccarat, keno and various types of poker, including Pai Gow Poker, Caribbean Poker and Power Poker. Stakes vary from US$0.25 to US$1,000.
Players also have the option of selecting from a choice of private tables, multi-member tables, private group tables and VIP tables. . Also in 2002, 888 Holdings launched its 888.com brand to 'house' its gaming portfolio, which has since developed at an exponential rate. Pacific Poker.888, a multi-player online poker room, and 888.com's first non-casino betting site, offers members an online location to hone their Texas Hold'em, Omaha High, Omaha High/Low, 7-Card Stud and 7-Card Stud High/Low poker skills. Poker games can be played for fun or in real currency, and free-roll tournaments are available with winners gaining entry into bigger online and offline tournaments such as the Pacific Poker UK Open.
888.com also provides alternative gaming options in the form sports betting, backgammon and bingo (through a ,major acquisition made in 1997). For those in search of skills based games, 888.tv is a portal providing access to skills tournaments, whilst 888.info is a learning platform comprising tutorials and practice sessions for casino and poker games.
888 Casino Operators
888 offers an alternative casino gaming site, namely the Reef Club Casino. It was established in 2002 to give its client's a varying "look and feel". In 2008 they launched 888 Ladies. A total of 79 third party sites use the 888 software in some form (the majority of them are bingo operators). One of their more recent third party online casino licensees is Lucky Ace Casino.