Ryan's Thoughts"Sky Bet is one of the biggest bookmaker brands out there and the British company is among the best as well. Highly user-friendly with a terrific mobile app, Sky Bet's range of football promotions is what brings many users back to the company again and again. There are improvements that could certainly be made in the Sky Bet customer service department and the sportsbook does not always offer great value odds, but this is a bookmaker most will find to be more than good enough to satisfy their needs."
Things We Like
Promotions - Sky Bet has some of the best offers around, especially on football.
Integration - With casino, poker and bingo built in, other gambling options are plentiful.
Streaming - Sky Bet's options for live streaming are extremely varied, with thousands of games.
Super 6 - Free football competition offers users a weekly chance to scoop a £250,000 jackpot.
Things We Do Not Like
Customer Service - This is certainly an area where improvements can be made by BetStars. Live chat is a very popular way to get in touch with betting sites these days and this option is sadly not yet available at BetStars. Adding live chat would make a massive difference for BetStars in the future.
At A Glance - Important Facts
- Name - Sky Bet
- Stock Symbol - 80% owned by CVC Capital Partners, 20% owned by Sky plc, Stocks are not publicly traded
- Head Office - Leeds, UK
- Year Incorporated - July 2000
- CEO - Richard Flint
- Major Awards and accolades - In 2013, Sky Bet won Mobile Product of the Year for its app, scooping Mobile Operator of the Year in 2014
- Contact Info - 0330 024 4777, Emails can be sent through a contact form available on the Sky Bet website, Live chat also available on the Sky Bet website
Sky Bet Bookmaker Review
Sky Bet's history can be traced back to 2000 when broadcasting company BSkyB's bought out Sports Internet Group, changing the name to Sky Bet a couple of years later.
When online betting companies totalbet and ukbetting were then added by BSkyB the business started to grow, while Sky Bet Vegas was set up in 2003. Sky Bet now rivals the UK's largest betting brands for the number of customers it has signed up to its sportsbook.
Markets Covered and Odds - Live In-play and Prematch
The depth and breadth of the Sky Bet sportsbook is seriously impressive and the company is particularly strong on football. If there is a match on anywhere in the world, the chances are that Sky Bet will be running a market on it. The firm is also known for transfer and manager specials.
For big football games, Sky Bet will typically have well over 100 options to bet on, while the company pushes its Request a Bet feature hard. This allows account holders to build their own accumulators on a game, for instance by combining a goalscorer, a player to be carded, the number of corners in the match and the final score.
Away from football there is a massive choice of sports available to bet on at Sky Bet, from the usual staples such as horse racing, tennis and golf through to more obscure sports like badminton, fishing and volleyball. Sky Bet usually has a solid range of TV and film specials as well.
However, for all the plus points about the Sky Bet sportsbook it has to be noted that the firm often struggles to compete when it comes to odds. Regular price boosts help to get the company close to the top of the industry in this area, but Sky Bet odds are not typically among the best on offer.
Live In-Play Betting
When it comes to live in-play betting there is no doubt Sky Bet is one of the top companies in the business, especially as there is such a good range of games available to stream live through a Sky Bet account as well. Thousands of football and tennis matches can be streamed, while placing a bet on a horse race enables account holders to watch all the action live on Sky Bet as well.
Events that are available to bet on live are presented right at the forefront of the Sky Bet website and mobile app, while the bookmaker also enabled you to cash out on bets to guarantee a profit. There is a graphic to show what is happening in the action for those events not being streamed, but the site could do with adding more detailed data to help users to decide what to bet on.
Other Gambling Products
One of the great things about Sky Bet is it has a variety of other gambling products that are all built into the same site, so you never have to move your money around through various wallets. You can play poker in the Sky Poker hall or check out the bingo games available to play.
Sky Bet also has a live casino where account holders can get involved with games such as roulette and blackjack, while Sky Vegas has countless slots and arcade games to try out. There is a Sky Casino too, with a wealth of card and table games to play, so you'll never be bored on the site. Each of the other gambling products at Sky Bet have their own regular promotions as well.
Furthermore, users can win a jackpot of £250,000 every week during the football season by playing the Soccer Saturday Super 6 game and predicting the scores of six matches. Sky Sports Fantasy Football has a further £100,000 in prizes up for grabs as well.
Sponsorships and Associations
The main sponsorship for which Sky Bet is known is the firm's association with the Football League. As part of the deal, which is currently set to run until at least 2019, the divisions are named the Sky Bet Championship, Sky Bet League One and Sky Bet League Two.
Sky Bet promises to offer top price odds for Football League matches as a result of the deal, while there are often special promotions run by the bookmaker for games televised by Sky Sports.
Sky Bet Sign Up Bonus Offers
New Sky Bet users can get £20 in free bets when they join up and stake just £5. Here's how:
Sign Up Bonus
£20 in Free Bets
Deposit £5 to qualify
- Sign up for a new Sky Bet account - no bonus code necessary
- Bet £5 or more on any sports market at odds of evens or above
- Free bet will be credited to your Sky Bet account as two £10 tokens
- Sky Bet free bets can be redeemed against any single or each-way market
- Free bet stake is not returned as part of any winnings from subsequent wagers
VIP Loyalty Program
While there is no specific VIP programme on the Sky Bet sportsbook, the company does have one of the best regular promotions for its users. Those who bet £25 in a week will be credited with a £5 free bet. Casino players on the Sky Bet site can also join the company's Players Club.
Mobile Betting App Features on Tablets and Smartphones
Sky Bet has one of the best mobile apps around. In fact, when the company launched the app it resulted in the bookmaker Mobile Product of the Year for its app in 2013, the firm then scooping Mobile Operator of the Year a year later as a result.
The Sky Bet tracker is the best way to quickly check your bets and see if they are coming in and this works flawlessly on either tablet or smartphone whether you have Apple or Android devices.
Sky Bet's limits for maximum winnings are reasonable but fall a little way short of the best amounts on offer from some of the firm's online sports betting rivals. The most that can be won on a single bet at Sky Bet is £500,000, while some other betting companies go to £1 million or more.
Most high level football games have a £500,000 maximum payout at Sky Bet, but the firm will not pay more than £50,000 for Request a Bet wagers or bets on transfer or manager specials.
UK horse racing is subject to a maximum payout of £500,000 as well, although this comes down to £250,000 for Irish races, while greyhound racing has a maximum payout of £100,000. Account holders at Sky Bet can also win £250,000 on American football, boxing, cricket, darts, Formula One, golf, ice hockey, rugby and snooker, which is more than many will pay on minority sports.
Unlike some leading betting brands, Sky Bet does not have a bonus scheme on offer for football accumulators at the time of writing. The firm does however regularly offer enhanced acca prices on a range of sports, not just on football, and these are worth looking out for. During the Premier League football season the company also has a regular three-time price boosted treble on offer.
Banking - Deposits and Withdrawals
Sky Bet only allows deposits and withdrawals from debit/credit cards and PayPal. Details below.
Sky Bet Accept The Following Payment Methods
|Debit Card||£10||Depends on bank||Instant||Free||£10||No limit||2-5 days||Free|
|Credit Card||£10||Depends on bank||Instant||Free||£10||No limit||2-5 days||Free|
|PayPal||£10||£50,000||Instant||Free||£10||No limit||2-5 days||Free|
Customer service is probably the main area that Sky Bet could look to improve. While the company does offer a live chat service, this can be hard to find on the website or app. You will typically need to go through a range of menus and FAQs before being given the live chat option, which can be frustrating if all you want to do is get through to a customer service agent quickly.
A contact form is available on the Sky Bet website to allow users to send emails to the company's customer service department, while account holders can also phone Sky Bet on 0330 024 4777.
In Conclusion / Our Verdict
If the Sky Bet customer service was as good as the best betting brands, the firm might just be the best of the British-based gambling operators. As it is, this is the one factor letting Sky Bet down.
In addition, it may well be frustrating to some users that they cannot use Skrill or Neteller to deposit funds into their Sky Bet account. Indeed, the company's banking options are fairly basic when compared to a lot of the other firms out there on the market.
There are still plenty of reasons to recommend Sky Bet, however. The company has one of the top sportsbooks around, with a vast array of things to bet on, while the firm's Request a Bets are always worth checking out. Promotions are solid and plentiful as well and the Sky Bet app is a pleasure to use, while there are loads of tennis and football matches available to stream live.