Ryan's Thoughts"With strong odds and an absolutely massive sportsbook, there is a lot to like about 888sport. Part of the online gambling behemoth 888.com, the sportsbook has as many markets as anyone and the prices are always competitive. The 888sport website is easy to use and the company's mobile site is one of the best around as well."
Things We Like
Promotions - 888sport boasts a top initial sign-up offer and regular excellent promotions too.
Prices - The odds at 888sport are usually among the best available.
Streaming - Live horse racing from the UK and Ireland is on offer to 888sport users.
Speed - Everything from signing up to placing a bet at 888sport is absolutely rapid.
Things We Do Not Like
Customer Service - Customer service is not the best at 888sport - especially when compared to some of the other large online gambling corporations - and support for users can be hard to know where to find on the website unless you already know where to look.
At A Glance - Important Facts
- Name - 888sport
- Stock Symbol - Trading on the London Stock Exchange - LSE: 888
- Head Office - Gibraltar
- Year Incorporated - 2008
- CEO - Itai Frieberger is CEO of parent company 888 Holdings
- Major Awards and accolades - Named Casino Operator of the Year for 2015 by Gaming Intelligence, Marketing Campaign of the Year at the annual Gaming Intelligence Awards 2017, Twice named Best Betting and Gaming Company in the Leisure Report Awards
- Contact Info - Call 0800 096 4780 from the UK, Contact form available on 888sport website
888sport Bookmaker Review
The parent company 888 Holdings was set up in 1997, but the history of the 888sport brand only goes back as far as 2008. A pair of brothers - Shay and Ron Ben-Yitzhak and Avi and Aaron Shaked - own a majority of 888 Holdings shares, although the company is also publicly listed on the London Stock Exchange.
In recent years, 888sport has sought to improve its brand recognition by signing up a number of high-profile sponsorship deals, including agreements with Championship football clubs Nottingham Forest and Birmingham City. The 888sport brand has also been associated with various high quality horse races to back up the company's focus on horse racing betting.
Markets Covered and Odds - Live In-play and Prematch
The depth of markets in the 888sport sportsbook is truly superb and it is so detailed that few rival companies in the sports gambling industry can match it. Not only does 888sport carry odds on minority sports such as surfing and chess, the firm provides prices for football matches all over the world. If there is a game going on anywhere on the planet, 888sport will have a book on it.
As well as a highly impressive range of markets, 888sport also has some of the best prices in the business. A best odds guaranteed promotion for horse racing keeps the company at the top of the industry for that sport, while prices for football and other major sports are usually very competitive.
Live In-Play Betting
Live in-play betting works reasonably well at 888sport, but the main sportsbook website could be redesigned to have more of a focus on events that are ongoing. Some statistics are provided to help users to make their decision about what to bet on, but more data would be useful here.
As you would expect from 888sport, there is a massive array of markets to bet on live in-play. For a major football match like a World Cup clash or a big Premier League game there will usually be in the region of 100 different markets to bet on. There is a lot of choice for tennis too, with dozens of options to pick from, so there is always likely to be something that catches your eye at 888sport.
Other Gambling Products
As 888sport is one of the many brands of the 888 Holdings company, it is no surprise at all to see that there are many additional gambling products available to use for customers of this bookie.
However, unlike a lot of other companies in the industry, you will have to go to another website to play casino games, slots and enjoy blackjack and roulette in the 888 live casino as it is not incorporated in the 888sport website, which feels like a waste of the company's vast resources.
Sponsorships and Associations
Among its many sponsorships and associations, 888sport is the principal partner of Birmingham City, having extended its partnership with the Championship club for another season.
'Birmingham City fans are among the most passionate in the country and we'll be doing everything we can to help them spur the team to greater heights in 2017/18,' said senior vice-president and head of B2C at 888 Holdings Itai Pazner. The club has also had a deal with Nottingham Forest, with the 888 logo adorning the home and away shirts of both of those teams.
In addition to those football shirt sponsorship deals, 888sport has also sponsored cycling events the Giro d'Italia and snooker's World Grand Prix, as well as races such as the Tingle Creek Chase at Sandown Park and the Magnolia Stakes at Kempton Park.
888sport Sign Up Bonus Offers
The main sign-up bonus at 888sport is one of the most unique offers in the online sports gambling world, with new users given treble odds on their first qualifying bet:
Sign Up Bonus
Deposit between £5 and £10
- Register for a new 888sport account - no promo code necessary
- Make a deposit and place a sports bet of between £5 and £10
- Receive double odds and winnings paid in free bet tokens if the bet lands
- Free bet tokens expire seven days after credit and stake is not returned in winnings
- Offer cannot be used in conjunction with any other 888sport registration promotion
VIP Loyalty Program
The 888 VIP Loyalty Reward Program applies to the firm's casino and poker options, so those who only want to play on the sportsbook at 888sport will unfortunately be disappointed.
Mobile Betting App Features on Tablets and Smartphones
The mobile site at 888sport works well enough but its design means it is not easy to see a lot of events at once, which is less than ideal if you are merely browsing to find a selection.
On the 888sport mobile app - which can be downloaded on to Apple and Android smartphones and tablet devices - live in-play betting is inevitably the main draw. The layout is decent enough but not so inviting that it is an app you would want to spend a lot of time on. It works easily, bets can be placed quickly, but customer service can be a little tricky to find, at least for newcomers.
Betting limits at 888sport are broadly comparable with similar sized betting companies, but maximum winnings set at £250,000 is poor when stacked up against the top firms in the field.
For the lesser sports the limit is even tighter. Users at 888sport can win a maximum of £100,000 by betting on basketball, handball, ice hockey, cricket, darts, golf and volleyball for example, although the max payout for tennis is a little bit higher at £150,000 and American football and baseball are subject to a limit of £25,000. Despite the fact 888sport has a strong focus on horse racing, with a best odds guaranteed promotion in place to attract customers to the site, the most a user can win on the site in a single horse racing bet is just £100,000.
At 888sport there is a special promotion aimed at customers who want to place football accumulators, giving users the chance to earn as much as £25 in free bets each week.
To qualify for the promotion - which is known as The Acca Club - customers at 888sport have to opt in first, then start to place qualifying bets of at least £5, on only legs at odds of 1.1 or greater.
Those who place between three and five qualifying accumulators at 888sport get a £5 free bet, which rises to £10 for anyone who puts on between six and 10 of these bets. Users with 11 to 15 accas in a week get £15 in free bets, while the £25 free bet goes to those who put on at least 16 qualifying accumulators over the course of a qualifying period.
Banking - Deposits and Withdrawals
See below for full information about deposits and withdrawals on the 888sport website.
888sport Accept The Following Payment Methods
|Debit Card||£10||None||Instant||Free||£3||£25k||<8 days||Free|
|Credit Card||£10||None||Instant||Free||£3||None||<6 days||Free|
|Bank Transfer||£10||None||3-5 Days||Free||£10||None||5-8 days||Free|
The customer service available at 888sport is not as easy to find as on most other bookmaker websites. To access support, you need to hover over the 888 logo in the top-right and then select the online help option. This takes you to the customer support pages at 888sport.
Like with most major bookies, 888sport will attempt to answer your queries in its detailed FAQ section, but sometimes you will need to click through a few menus to find what you are looking for. If you are unable to get what you need, you can click through to the contact us menu, which offers a form to fill in. It is a bit less immediate than rivals who offer a distinct live chat service.
A support telephone number is available to 888sport users based in the UK, running from 9am through to 10pm local time, with the number to call being 0800 096 4780. But with most companies in the sports betting industry now providing 24/7 customer support, it is clear that some progress could still be made by 888sport in its service.
In Conclusion / Our Verdict
While there is plenty to recommend about signing up for an account at 888sport, a few problems hold the company back from earning a place right at the top of the sports gambling industry.
The design of the website is not the best and could do with being overhauling to make bets easier to find, while the customer service is also in need of major improvements to bring it up to scratch. In addition, maximum payout limits for most sports are quite tight compared to rivals, while it takes longer to receive withdrawals from 888sport than most of the other big bookmakers online. But these are all fairly minor sticking points that could be forgotten if 888sport put a bit of work into moving up to the next level. The company's sportsbook is one of the best around, with excellent value on most sports and a huge depth to the markets on offer. Promotions are also good, so there is usually plenty of reason for regular users to keep coming back for more at 888sport.